Tips for Creating Eye-Catching Window Displays

So your friend twisted your arm and got you to accompany her on a trip to the mall. You’ve vowed to not spend one dime. All is well until you pass one of your favorite stores. The window displays call to you like the sirens of Greek mythology … they tease you with glimpses of the latest electronic equipment or fashions. You can’t resist; you go in and buy the object of your desire. Later, you regret your inability to resist your shopping urges.

That window display just helped the store’s visual merchandiser accomplish his goals; it brought you into the store and influenced your purchase. That’s what great window displays do. They draw you into a store or pique your interest in a certain product or service.

Have you ever wondered what it takes to produce eye-catching window displays? Here are a few tips for effective window display design:

Let your creativity guide you - When it comes to creating a window display, don’t be afraid to be creative or take risks. Your creativity could bring more people through the door, and more people could mean more money for the business. Remember to put yourself in the customer’s shoes. Think about what might intrigue you if you were walking or driving past a store’s window display. People like to be entertained. Keeping this in mind can help you as you’re trying to nail down a design concept.

Keep it fresh - Some stores have a visual merchandising schedule. This means that the visuals throughout the store are changed on a regular basis. If you happen to work for a merchant that doesn’t keep a schedule, make sure that you change your displays once a month. People lose interest quickly. If your windows display the same theme month after month, think about the message that you are conveying about your store.

Light the lights - Good lighting is crucial to successful window displays. You can use lighting to set a mood or put emphasis on a particular product. When you are designing your window, make sure that your window displays can be seen regardless of the time of day

Keep it clean - That’s right, make sure you keep your window display spotless. Some stores accumulate dust fast, and little ones tend to gravitate towards shiny surfaces. It’s a good idea to dust on a regular basis and wipe the fingerprints and smears off of the windows. Don’t be lazy. You’ve worked hard on your creation, so maintain it. Besides, people won’t think three inches of dust on a mannequin or product is charming … they’ll think that it’s downright unappealing.

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